How to Conquer America A Mostly True History of Yogurt

By David Myers
Directed by Elina de Santos

In 1975, un-proven research assistant Arlene Hoffman created the ad campaign that transformed a queer fermented-milk product into the 9 billion dollar a year phenomena it is today. Now, with the ghost of her dead immigrant father, Arlene will tells us how she did it. A story of culture, appropriation, family and the American Dream.


This program is funded, in part, by a generous contribution from: Dramatists Guild Fund

Articles & Reviews

Reviews coming soon!

Audience Buzz

    1. Considered the overall performance as Excellent.

      — Walter S.
    2. Fun and challenging reading! Interesting that “father” did not want to talk about his past and family!

      — Liz J.
    3. The writing was excellent. Though an unusual topic, the author was able to address issues of race, immigration, bullying, gender in the workplace and differences of culture with emotion and humor.

      — Ron P.

Venue Bette Aitken theater arts Center

Bette Aitken theater arts Center
5522 E. La Palma Ave.
Anaheim, CA  92807
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Venue Amenities
  • Full-Service Bar
  • Free Parking
  • Conveniently Located

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