In 1975, un-proven research assistant Arlene Hoffman created the ad campaign that transformed a queer fermented-milk product into the 9 billion dollar a year phenomena it is today. Now, with the ghost of her dead immigrant father, Arlene will tells us how she did it. A story of culture, appropriation, family and the American Dream.
This program is funded, in part, by a generous contribution from: Dramatists Guild Fund
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Venue Bette Aitken theater arts Center
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